Are they serious?

I don't understand PETA. I mean, I just don't get the things they do. If you're trying to affect real societal change, you can't keep doing bat-shit insane things. I already discussed their recent request that Ben & Jerry's use human milk in their ice cream, but this is possibly weirder. PETA seems to be seriously trying to call fish "sea kittens". I thought this was just some weird publicity thing for kids. The website for this campaign seems to be geared towards kids. But their more serious site "Fishing Hurts" calls them sea kittens too.

I just can't help but be confused about PETA's priorities here. I just don't understand the comparison of fish with domesticated animals. Humans domesticated some animals as pets, and that gives us the responsibility to protect (i.e. not eat) them. They'd like to point to vague studies that say something about fish having complex something-or-other. But complex compared to what? Snails? How far down the food chain would PETA like to go?

There is an entire sub-group of vegetarians that eat fish. They are prevalent enough that the term "pescatarian" was added to the dictionary. I'm sure these people would consider themselves animal rights supporters, and they have no problem eating fish. A rational person does not consider fish to be on equal footing with dogs or cats.

Would PETA like Inuit people that rely on fish to stop eating them? Will they be airlifting tofu in as a replacement? These sort of over the top antics are only going to assure that people with a more moderate view on eating animals will be driven away. If PETA wants anyone to listen, they have to stop acting like nuts.